PRO

Project 52 PRO membership information:

(NOTE: This edition is full. We will see how this one goes, and if I can create a second group, it will start in May. Maybe. Will keep you all informed.)

I have been receiving all kinds of requests to join this current edition and I have to regretfully decline. We have 55 and that is what I wanted to limit it to. It is very important to me to keep the quality high and the engagement as personal as it can be. I have no idea what the summer is going to bring, but I am offering this opportunity. By May I will know if I can handle or not another group. So if you are interested in a “Summer to Summer” group, fill this form out. NOTE: I am NOT promising it will happen nor are you obligating yourself to anything. This is a way for me to find out how many are truly interested in a second group, and if I have the time to devote 100% to it, we will give ‘er a shot. LINK >>The form is Here.<< LINK is White for some inexplicable reason...

 

While Project 52 remains free in the form it was last year, there have been multiple requests for more.

And so was born, Project 52, PRO Edition.

What is the PRO version?

Private Newsletter
A bi-weekly newsletter with links and information for the emerging commercial photographer. Some of this would be found on my twitter feed, but much of it will not be featured anywhere but on the newsletter.

In-Depth Critiques
A more in-depth critique where we look at multiple shots of the same image and help with the editing process. We will use private galleries and screen sharing by invitation only to the members. Members should have a Drop Box, as well as a private Picasa account for these reviews.

Business. Matters. Special emphasis on the business and marketing of photography. Included is a monthly workbook for developing marketing strategies, creating a unique ‘brand’, money matters, bidding, writing proposals, working with ad agencies and designers, putting together lists of potential clients and more… much more.

Each month will be focused on creating a valuable, personal asset list, marketing strategy, brand identification, and business strategy that is usable NOW for getting started in commercial photography.

Interviews and Tips from Photographers and Designers These are interviews that you will receive in your newsletter. While some of the interviews will be broadcast on LE/archived on YouTube, the members will be able to ask questions during an additional hour of interviews created just for them. This is critical information, and important stuff for the PRO members to have.

Video Special and unique videos of photographers at work shooting everything from motorcycles to fashion… these videos come to you first, and will not be seen in the full, uncut version anywhere else. They will be sold at Learn to Light as part of the packages that are being created for that site, but you will already have them.

Portfolio Review Discount Portfolio reviews will be discounted 25% from published fees.

Book Discount “Lighting-Essentials, a “Subject Centric Approach to Lighting for Digital Photographers” will be offered for members at a substantial savings. These books are signed by me, and are offered at $12.50 +$5 shipping ($17.50 total.) One book per member only.

To Become a Member of the PRO Project 52 Group, Sign Up with this Subscription Button.

NOTE: The Online PRO Workshop starts in February. Signing up now will save you an additional $15 as it is not included in the setup fee. You will be billed through the end of the program (December, 20120. You can cancel at any time by going to your subscription link and cancelling. All billings will cease in December.

WE ARE FULL. THANK YOU FOR YOUR INTEREST.

IF YOU WOULD LIKE TO BE NOTIFIED OF AN OPENING, PLEASE LET ME KNOW BY EMAIL. FIRST IN FIRST OUT. Contact me here.

February: Assets Evaluation: What You Have/What You Need * Where You Are in Your Business * A Simple Business Plan (Part A: Research) * Two Photographic Assignments With Critiques

March: Personal Assessment (Skills / Savvy) * Goal Setting Part A: Realistic vs: Hypothetical * A Simple Business Plan (Part B: Initial Findings) * Two Photographic Assignments with Critiques

April: Your Sources of Power (A Listing) * Finding Your Niche * A Simple Business Plan (C: Putting it Together) * Goal Setting Part B: Making the Goals REAL * Two Photographic Assignments with Critiques

May: Your Sources of Power/Assets/Assessments Review * A Simple Business Plan (D: Review) * Real World Marketing Part A: Appetite vs: Reality * Building a Smart Business Marketing Plan (Part A) * Two Photographic Assignments with Critiques

June: Researching the Market (Part A) * Creating a Manageable List of Clients * Social Media / Face to Face * The Portfolio (online and in print) * Two Photographic Assignments with Critiques *

July: Researching the Market (Part B) Refining the Client List Finding the Best Channels for Your Message Developing a Plan that Fits Your Life/Work Style) Two Photographic Assignments with Critiques

August: Researching the Market (Part C) The List and The Plan Making Contact (Client Outreach) Portfolio Strategies (Part A) Two Photographic Assignments with Critiques

September: Planning the Work / Working the Plan * Marketing is Not Sales – Selling is Sales * Networks and Contacts – A Strategy for YOU * Two Photographic Assignments and Critiques

October: Bidding and Billing * Constructing a Real World Bid * Negotiating from Power * Strategies That Work * Two Photographic Assignments and Critiques

November: Marketing Review * Tools For Marketing * Portfolio Review: Asking for Input * Working the Network – Getting Recommendations * Two Photographic Assignments and Critiques

December: * Challenging the Assumptions * Creating Your Business from Strength * Portfolio Prowess * Bidding From a Sense of Power * Final Portfolio Review *

The PRO Project 52 Starts February 5, 2012
This PRO membership starts on Monday, February 5th. Initial signup fee of $25 with monthly fees of $15 for each consecutive month. You can sign up any time, fees will start to be deducted in February. If you decide to leave the group, you will not be charged for any additional months. However, if you start again, it will be necessary to charge the $25 setup fee.

When Does Membership Start?
We open for enrollment on January 15, 2012. If you are interested, get on the mailing list here:

The goal of this is to discover your strengths, develop a solid plan, build a marketing strategy, find and meet clients, and develop a professional business style that will provide a stable entry into the business of professional photography.