Assignment Number Thirty One
DUE WEDNESDAY, AUGUST 29 BY SHOWTIME
A fragrance bottle and the photograph of it is a timeless challenge. The fragrance folks pour a ton of dollars into the design of those bottles. Sometimes as much love goes into the bottle as goes in the bottle. So when you decide to take on shooting a fragrance bottle, you have to put all you have into it… make it LOOK like a million dollar fragrance.
We can see a bit of a human, but no recognizable face. Still lifes are fine. This is a full page shot of the bottle. It is for a magazine… that means it is VERTICAL. That also means it must fit the crop of 8×10.5 – and yes, it bleeds off the page.
You must leave a space for a headline. A medium sized space – right top or left top – your choice, but it has to be there.
You are free to add up to 3 additional items to the shot. For instance:
No more than three additional set props (larger ones that is)
We must be able to see the bottle and KNOW that it is very expensive perfume or fragrance (figure $350 a bottle range).
Yes, this is a very formal request from your client. You have some creative latitude, and you have some very specific parameters. Take a few days to look at and get some ideas of what fragrance shooting means.
Location / studio / location studio… it is all good.
But watch out for too much DOF if you are in the field. Reflections can kill as well, so be careful.