Assignment Forty Four: A Pet Project

You have been hired by a company that publishes books on “How to take care of your pet ______”. They are doing a full page ad in a trade publication to book stores. 8×11 page size and they need the bottom 2/3to be clean enough to put type over, and a logo and some images of the books and of course contact information. Hey, look – they got a layout… you are home free.

They do not want to use any of the images they have as they were mostly taken off of Flickr with CC licenses, and the cheap stock houses and now that they realize they need something well done, with some professionalism brought to the image – something that will make bookstore buyers stop and want to order their lines of books.

They realize they need YOU.

Honestly may be the most challenging assignment yet for some of you. You have a budget of $1000 to do the shoot… expenses that is.
Your fee is $2500.

Since this is one of the most challenging shoots – both in scope and the fact that you may have to shoot a Guinea Pig or a Kitty (no minus points for shooting kitties on this one), you have to dig deep to find your voice. Style is yours, image is vertical – NO HORIZONTAL images.

Due by showtime (please) on December, 12.

Flickr Discussion Page is here.

Layout is here.

Author: Don Giannatti

I have been a photographer, art director, creative director and designer for nearly 40 years. The experience both behind the camera and behind the desk hiring photographers has given me a unique set of tools for working with photographers. Project 52 grew out of a frustration with the boards and forums that seem to be more about personalities than the actual work of being a commercial photographer. I am not famous, and I have no aspirations to be... but I know what the hell I am talking about.

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